If I can shop without driving, carseats, crying babies stuck in carseats, wind, snow, crying babies in the checkout line, stupid items that won’t scan, carts overflowing, driving home, and 5 people needing 6,280 things from me the moment I walk in the door at the same time as I really should get the frozen things in the freezer and the cold thing in the refrigerator…I’m there, dude.
Grocery shopping still has to happen for fresh produce, but it’s not so bad – people love seeing Gabe in the Moby Wrap and always mention how cute he is, John is fairly well-behaved all things considered, and a very nice lady helped me bag stuff in the self-checkout line this week when Gabe was just done with the whole thing. But bring food right to my door? Yes, please!
I’m lucky enough to have Country Life locally that will deliver bulk food orders right to me, although I have to organize a group buy to do it.
I’m also lucky enough to have a Costco within 10 minutes.
But I hear from readers all the time who don’t have an Azure Standard route nearby, can’t access Country Life, have no Costco within hours…and some, like my own mom, live far enough away from major cities that one lousy grocery store is their only option for weekly purchases. Selection is very limited…unless you love processed foods on the shelf. 
Allow me to introduce you folks to Thrive Market, where the company takes great pride in stocking healthy foods at the best prices on the web.
Deals & Coupons at Thrive Market
Thrive Market nearly always has some sort of offer running for new members…a free gift, % off, free shipping, or something great!!
Compare today’s offer to 25% off and free shipping on your FIRST order if you’re new!
OTHER ONGOING DEALS
As far as I can tell, these work for current members too as long as you spend $50 to unlock your cart!!!
Free organic ACV, pay only $1.95 shipping ($14 retail)
Free raw cashews, 1 lb., pay $1.95 shipping ($27 retail)
Free almond butter, 1 lb., pay only $1.95 shipping ($24 retail)
Free Primal Kitchen coconut cashew bars (6 pk) with grass-fed collagen (use the coupon KS10 for 10% off!), pay only $1.95 shipping ($19.99 retail)
An apt description of the way Thrive works is a cross between Costco and Whole Foods, but all online.
Costco, both because you do need a membership and because you can get things here that are hard to find elsewhere.
Whole Foods because of the high quality of the brands Thrive Market chooses to partner with – brands you probably already use like Real Salt, Larabar, Seventh Generation, Justin’s nut butters, Erewhon cereals, Nutiva coconut oil, Dr. Bronner’s, Earth Mama Angel Baby, Go Raw, Navitas, Annie’s organics, Blue Diamond Nut Thins, Cleanwell, Newman’s Organics, Arrowhead Mills for baking, Coconut Secret, Bob’s Red Mill, Bulletproof, Simply Organic, Organicville, Rapunzel, Muir Glen, If You Care…and on and on and on.
Every time I scroll down, I’m seeing more products and brands I already use – it’s like walking through our local health food store, but without the sticker shock.
My jaw is dropping, but only because I know what I’ve spent on the exact same items in small stores before, and it’s often $1 or more higher than what I’m seeing at Thrive. I’m so impressed!
Here are some examples of the great pricing:
- Real Salt, $5.65 for 26 oz. (Swanson Vitamins and Vitacost are both $6.59 for same size, $8.86 at Real Salt itself, ~$10 at Amazon, or $5.60 at Country Life – which is only available in very select parts of the Midwest.)
- coconut flour for $4.45/lb, less than my previous favorite place to buy, Tropical Traditions ! (and that’s comparing one pound at Thrive to 4 pound at TT, so if you’re just starting out on a grain-free or gluten-free diet, it’s definitely the best place to get just one pound)
- Organic chicken bone stock (Pacific brand), $4.35 for a carton. I know I see that for over $5 in health food stores, and getting real bone broth anywhere can be killer – Wise Choice Market is $5/CUP!
- unsweetened coconut milk
- Nut Thins for $2.55 (vs. $2.89 at Vitacost and usually over $3.50 in a store)
- Larabars, 16 for $18.95 vs. typically $1.49 or more in a store. This is about equal to Costco’s prices for bars.
- 85% dark chocolate for $2.75 (compared to $3.49 at Vitacost)
- almond flour for $8.45/lb (it’s only $8/lb at Honeyville for a 5 lb bag, although $9/lb for 3-lb bag – Thrive’s is a one-pound bag, so better for someone just wanting to try it or not use it often, or not much freezer room)
- grain-free granola for $5.25/bag – where can you find grain-free granola to buy!? Thrive has a whole “Paleo” category.
- Bionaturae Tomato Paste (in a glass jar)
- Jovial Crushed Tomatoes (also in a glass jar)
- sweetened condensed milk
*Note – not everything has amazing ingredients – Cliff bars are one example. Don’t get lazy and not read ingredients. 🙂
I could just keep going and going, but honestly, I want to send you over there yourself so you can waste half an hour ogling. 
No, no, not waste…but you’ll probably browse that long!
Seriously, add the prices to your price book if you have one or at least compare in your head to what you’ve paid for these products in the past – your first 30 days are free, so make an order and try it out. One nice feature about Thrive is that you can create an account to browse but you don’t have to start your free 30 days until you actually make an order, so there’s no pressure to buy right away if you’re all stocked up on dry goods.
ABOUT THE MEMBERSHIP
- free shipping on orders over $49
- do need a membership, yearly like Costco – $59.95/year
- 1st 30 days are free and 15% off first purchase, always
- 30 days starts on first order, so sign up and browse prices!
- 2500 products, 25-50% below retail prices
- one-to-one giving – every paid membership is matched with a free membership to a low-income American family
- sustainable packaging/shipping
- “It’s the ultimate one-stop shop for the best natural, organic, non-GMO and non-toxic products all at wholesale prices.”
- happiness guarantee
Becoming a member is as easy as 1, 2, 3.
- Register for free to browse the Thrive catalog, see member savings, and receive an extra 15% off your first purchase.
- Start your trial. With your first purchase on Thrive, you’ll start a free 30-day membership trial. See how much you save. Cancel any time.
- Join the community. Join Thrive for just $59.95 and save on the world’s best healthy products for a full year. With your membership, Thrive will donate a free membership to low-income family.
Can it get any better?
Deals & Coupons at Thrive Market
Thrive Market nearly always has some sort of offer running for new members…a free gift, % off, free shipping, or something great!!
Compare today’s offer to 25% off and free shipping on your FIRST order if you’re new!
OTHER ONGOING DEALS
As far as I can tell, these work for current members too as long as you spend $50 to unlock your cart!!!
Free organic ACV, pay only $1.95 shipping ($14 retail)
Free raw cashews, 1 lb., pay $1.95 shipping ($27 retail)
Free almond butter, 1 lb., pay only $1.95 shipping ($24 retail)
Free Primal Kitchen coconut cashew bars (6 pk) with grass-fed collagen, pay only $1.95 shipping ($19.99 retail)
Disclosure: I am an affiliate for Thrive Market and will earn a portion of your membership fees if you become a member, but you pay nothing for your 30 days free, and I’m so excited to share this opportunity with you!!
Katie Kimball is a trusted educator and author of 8 real food cookbooks. She is passionate about researching natural remedies and making healthy cooking easier for busy families. She’s been featured on media outlets like ABC, NBC and First for Women magazine as well as contributing regularly on the FOX Network. Over the last 10 years, Katie has spoken prolifically at conferences, online summits and podcasts and become a trusted authority and advocate for children’s health. Busy moms look to this certified educator for honest, in-depth natural product reviews and thorough research. She often partners with health experts and medical practitioners to deliver the most current information to the Kitchen Stewardship community. In 2016 she created the #1 bestselling online kids cooking course, Kids Cook Real Food, helping thousands of families around the world learn to cook. A mom of 4 kids from Michigan, she is a Stress Mastery Educator and member of the American Institute of Stress.
Veronica says
Some of their prices are good, however most of their discounts are inflated. For example, Nature’s Path Organic cereals show that they 31%-33% off, (roughly $3.65 vs $5.50). However these boxes are under $4.50 at whole foods and only $2.99 at Trader Joe’s. Whole Foods is always a bit pricier depending on the product, but Trader Joe’s almost always comes out on top in terms of a cheaper price. A lot of the Kashi cereals on Thrive are originally more than $6 but only $4.25 at Thrive. I’ve never seen Kashi cereal for more than $6 (I live in Chicago) and most local grocery stores sell them for less than $5 (I want to say for less than $4 also).
I usually look at cereals when comparing prices. However I will give Thrive credit that their Kind bars are a deal! A box of 12 costs $16 on Thrive (less than $1 per bar!) whereas $18-20 is what I usually see them for.
Tom’s natural deodorant – I’ve never seen these go for more than $5, whereas Thrive shows that they are originally priced at more than $7 – where are they getting these price comparisons?
The chips, such as Kettle, are not competitively priced. Most grocery stores, including Whole Foods, have sales on chips and junk food all the time. You can get these for under $3 during a sale.
All in all, I think Thrive has to work a little bit harder to reduce prices. They are clearly saving money on running an actual grocery store, but the prices don’t reflect it. Especially when you have to pay for shipping under $50.
Also, my other takeaway is that if you’re striving to eat healthy and organic, you most likely buy more produce than packaged goods. I don’t think I spend $50 a month on packaged goods which is where the membership and the shipping minimums just don’t work for me. Good concept though!
Katie Kimball @ Kitchen Stewardship says
Veronica – definitely good feedback! I only priced the Erewhon brand of cereal and it WAS less than our local health food store, but I don’t have a WF or TJ’s anywhere near (sniff, sniff). So maybe it’s small health food store prices that they’re comparing to, because those are definitely uber high. Thanks for the feedback! 😉 Katie
Micala says
You literally posted the EXACT SAME comment on at least two sites! Are you just trying to bash this company left and right? And you aren’t the only one – other people also seem to bash the company multiple times! Why?
Personally, I like this company. I got stuff for my little brother for his birthday. He’s so excited to go to kindergarten and put things in his lunchbox. I got him bamboo utensils and cute little snacks!
You all sound ridiculous. If shipping takes too long for you use something else – a week isn’t that long! I have toddlers at my daycare who can wait a week! And if you’re on the east coast get over it, they’re from California! If the prices aren’t competitive for you, don’t use them! It’s for people where it IS competitive! No one forced you to try it. Don’t like Fedex? Try another company. You already have too many memberships? Balance your budget like an adult then. My goodness you all act like spoiled brats! It’s different if you can’t get your membership money back, not okay, but complaining because they aren’t Amazon? Stop. You’re right, they AREN’T amazon, and I like that. You don’t have to. Don’t use them, but don’t complain cause you’re spoiled and would rather pay the premium than wait a week! That’s stupid, then why are you on Thrive? Buy from your local stores if you have some, good for you. Literally, this is so misleading with all of these bashers complaining about not the website, but the comparison to other memberships. Don’t get five memberships if you A) can’t afford them or B) don’t want them. Talk about your experience with THRIVE. Their price comparisons are the producer cost vs theirs, NOT YOUR LOCAL STORE at every point in the country!!!
Priscilla W says
have you looked at buying Redmond’s Real Salt in the bulk bag, 25 lbs.? Look at the price per lb., I’ve found it the best savings. Store extra in glass jars to keep it dry.
Katie Kimball @ Kitchen Stewardship says
Priscilla,
My mom and I split a 25-pounder recently! Before that, i was buying 10-pound buckets. So for sure, for me, bulk is best. But not everyone has a basement for storage. 🙂 Katie
Lynn says
Are now doing this in lieu of Costo and Whole Foods? I can really only afford one membership.
Katie Kimball @ Kitchen Stewardship says
I don’t have a Whole Foods OR Trader Joe’s anywhere near me Lynn (sniff!) so I’m stuck with super high prices at our local health food store for niche stuff like this. My Costco membership ultimately gets refunded because I’m a business member and spend enough during the year, so for me, this is a great opportunity. But everyone needs to balance their own shopping budget, for sure! 🙂 Katie
Farhaana says
The vital proteins gelatin is a really good price too. Unfortunately the are out of the collagen protein so I got the collagen peptides. I thought they were the same, but I found out that the collagen peptides don’t gel:( I was making elderberry gummies (from wellness mama site). I’m hoping Thrive will get the gelatin that gels before my trial membership is up.
A Renewed Woman says
If I am already registered with Thrive, can I still enter?
Katie Kimball @ Kitchen Stewardship says
That’s a good question – I think if you make sure you’re logged out, maybe? But let me know if not, I guess I didn’t know it was only for new customers if that’s how it works out. 🙂 Katie