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Mineral Sunscreen Review: Pronounce Skinshade

Looking for a reef-safe sunscreen that uses only zinc oxide as an active ingredient? You’re making a smart choice!

Natural Mineral Sunscreens that are good but not great. Over 100 brands tested by one family.

My family has tested over 100 natural mineral sunscreens over the last 10 years, so we know what really works. This brand is pretty good, but in my opinion, if you’re looking for the cleanest ingredients and smoothest application, then head over to my ultimate guide to natural mineral sunscreens and grab one of my top recommended zinc oxide sunscreens instead. My standards are really high though, so this one is still pretty good. 🙂

You can read all the details below to find out why this safe sunscreen brand did not make my top recommended list.

Pronounce Skinshade (formerly Scratch Mommy)
  • Ease of Application
  • Clean Ingredients
  • Water Resistant


Pronounce Skin Shade Mineral SunscreenPrice Range: $$$$ (ability to buy 2.3 to 16 ounces with cheaper price per ounce at bigger sizes)

EWG rating: not rated

SPF: 20

Active ingredient(s): zinc oxide (25%), non-nano, non-micronized

Other ingredients: Coconut Oil (certified organic), Shea Butter (certified organic), Beeswax (certified organic), Almond Oil (certified organic), Vitamin E (non-GMO soy source)

Antioxidants added: Vitamin E

Where to purchase: Pronounce Skincare

Ease of application: +/- Average for zinc-based sunblocks

Scent: neutral, a little talc-y

Water resistant? most likely!

My experience: Since Scratch Mommy just rebranded to become Pronounce, the packaging has completely changed (which means what I had to say about it getting messy while in the swim bag doesn’t apply) and I also see that although my tub has apricot oil, the new formula uses almond oil.

Sooooo…I’m not sure everything I have to say will be accurate anymore. Here goes nothing anyway:

It does go on a little bit greasy, although it rubs in well. Over the winter (stored inside) it separated the tiniest bit, but really almost not noticeable unless you’re me and you’re reviewing this stuff minutely.

Ultimately because the price point is higher than some others, I won’t put it in my top recommended list, but it is a good product and has super super clean ingredients. (I also like the deodorant over there!)

UPDATE 6/13/16: The Scratch Mommy version we were testing failed multiple times at preventing burns in side-by-side tests. Other options consistently caused less burn or no burn.

Star Feature: Made by hand by a mom who wants to treat your family to the finest of ingredients, just like she does for hers. Organic ingredients!


  • Organic ingredients


  • Did not prevent burns well
  • A little greasy

Wondering if this one is the very best natural sunscreen for your family?

I organized alllll the sunscreens we reviewed in each one’s recommendation category – one page, at-a-glance to find out what is safe to buy AND works! Print it or save to your phone for reference!

The guide also includes answers to questions people ask me all the time:

  • Which brand rubs in the clearest?
  • What’s the best for all day outdoor sports?
  • How do I save money on natural sunscreens?
  • What looks good on ladies’ faces?
  • Is there an option that is FAST to apply to wiggly kids?

I’ll send a copy to your email so you can see it right away and find it again later!

Have you tried this sunscreen? Was your experience similar to mine?

Unless otherwise credited, photos are owned by the author or used with a license from Canva or Deposit Photos.