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How Natural is Your Face? {Makeup REVIEWS}

natural makeup review icon

I used to daydream about being famous and decided that if I was ever a movie star, I would be that person whom no one had ever seen without her perfect makeup. It would add to my mystique, and when I got married, my husband would know he was special because I’d allow him to see me without it, at night in bed.


My regular readers will realize the extreme irony of this childhood memory, since my strategy for making my makeup more natural and safe up until now has been to simply wear less, such that I pretty much only bother with it for church on Sunday…when I have time for that!

Back at the beginning of this year, the KS community got into a good discussion about natural makeups on the Facebook page – a lot of great conversation and information happens there that doesn’t make it to the blog, so get on over and click “like”!

From the wonderful and wise women who offered ideas for natural makeup, I compiled this list of possibilities for brands of natural makeup, with those receiving multiple mentions at the top:

  • Everyday Minerals
  • 100% Pure
  • Alima Pure mineral makeup
  • Lavera
  • Jane Iredale
  • Dr. Hauschka
  • Physician’s Formula mineral mascara
  • Honeybee Gardens eyeliner
  • Jordan Essentials
  • Larenim
  • Zuzu
  • Huye Everyday Minerals
  • Suncoat mascara
  • Juice Beauty
  • The All Natural Face Makeup
  • Southern Magnolia Minerals
  • Ecco Bella
  • Origins
  • Slonecker Body Sense sells a few good brands
  • Arbonne
  • Suki
  • Melaleuca Makeup
  • Mineral Fusion
  • Red Umbrella Cosmetics
  • Herbs of Grace
  • Chartreuse
  • Mineral Hygienics
  • Rejuva Minerals
  • Eve  Organics
  • Here is an independent non-profit source recommendation of good products

And this list of outstanding questions:

  • What is the alternative if you don’t like mineral makeup?
  • Is there a natural mascara or lipstick that actually stays on?

I sought out a couple samples but honestly didn’t work all that hard to get a zillion kinds of makeup – although skin care is a concern shared by many of us in the kitchen, it’s less related to Kitchen Stewardship® than other products I could review. (If you’re curious about other personal care routines that are gentle to the environment and usually the pocketbook too, here are the green and natural personal products we use in the KS household.)

What is Truly “Natural” Makeup, Anyway?

natural makeup review

I’m guessing if I start looking into this question, I’m going to find an awful lot of controversy.

Some stand behind mineral powders 100% and others, I’m sure, will tell you that you’re still putting a metal (titanium dioxide) to which some will react negatively (heavy metal toxicity) on your skin, the largest organ of the body.

I understand that what we put on our skin is as important and affects us as much as what we put in our bodies.

As I mentioned above, my strategy has been to simply wear less makeup. It speeds up both my morning and evening routines (do you know how many passes it takes to fully get mascara off? Too much time for me to bother with every day!).

I figure that by wearing less makeup less often, I’m avoiding the cost of makeup, the time it takes to apply and remove, the potential pore-clogging effects of putting stuff on my face, and I don’t have to think as much about the ingredients in my makeup.

That said, I still don’t want parabens, for example, in my house in any form.

So while I won’t answer the question of truly natural makeup, I can share my thoughts on some of the natural brands that are putting themselves out there.

For those of you who wear it every day, you might just check out recommendations from EWG’s cosmetic safety database and Toxic Beauty Blog.

If you’re brave enough to make your own makeup, try this DIY Organic Foundation.

A book cover of Crunchy Betty\'s Food on Your Face For Acne and Oily Skin
Attention foodies with acne and oily skin! The hilarious and knowledge Crunchy Betty and release an eBook Food on Your Face that has changed my own mother’s skin care routine after a number of decades (I am 32, after all) of experience. The book offers 35+ recipes especially designed for those with special skin types. The best part? Most recipes can be made using ingredients from your own kitchen!

Notes on Katie Testing Makeup

Remember how I mentioned I only wear makeup once a week?

That means I didn’t do a lot of side-by-side testing, I never went half and half on my face like I did for the natural sunblock review, and I didn’t remember to do any before and after photos. Just getting makeup on my face and scratching down a few notes was all that was possible in my busy life.

I also couldn’t tell you if any of the foundations caused more skin blemishes than others, since I don’t sleep enough and battled a wild candida rash in the midst of all the testing. I never noticed any correspondences between a certain brand and a breakout, but I don’t always notice when my 1-year-old puts crunchy dead pillbugs in his mouth in our basement, either, so take that with a grain of salt! Winking smile

Something nice about all these foundations – I realized that I never found makeup stains on my toddler’s clothes, something that does happen when others cuddle him. That could be that I apply it lightly, but maybe the natural ones don’t rub off as easily as some other foundations.

All the makeup was easy to wash off at the end of the day…when I found time to wash my face. *cringe* I know, I know, terrible habits.

Without any more blabbing, here are the natural makeup brands I ended up getting my hands on:


natural makeup review

No longer available – Lip crèmeI review many top brands of natural makeup - which is your favorite? Non-toxic makeup that's free of chemicals that can wreak havoc in your body - brands like Mineral Fusion, Juice Beauty, Miessence, Physician's Formula, Marie Veronique, and Jane Cosmetics.

ingredients: jojoba seed oil, beeswax, rosemary leaf extract, vanilla planifolia CO2 extract, may contain iron oxides (all certified organic)

EWG rating: 1
Price: $26.40

My experience:

I chose nutmeg based on the online colors, but yikes – it made my lips lighter than my lips, and I’m the type that if I’m going to bother with makeup, it needs to make my lips darker. So I’m not a good reviewer of the product since I chose a bad color!

The lip crème is in a little flip top compact, which is not my favorite. I’d rather my lipstick be something I don’t have to touch – I feel like I should have a clean finger or have to bobble a brush of some sort to apply this lip crème.

However, it has to be said that the ingredients are uber natural and so safe, so if 100% non-toxic is important to you, Miessence lip crème might be a good choice.

Mineral foundation powder

ingredients: serecite, zinc oxide, rose essential oil, may contain iron oxides

EWG rating: 2
Price: $34.20

My experience:

The foundation powder is in a little pot with the small-holed divider, as are many mineral powders (you can see it in the top left of the photo above). It smells flowery to me, so that rose essential oil is coming through for sure. It covers fine…maybe a little on the thin side…nothing extravagant to say about it.

Liquid foundation

ingredients: aloe vera leaf juice, sunflower seed oil, jojoba seed oil, zinc oxide, shea fruit butter, corn starch, sugar cane, non-gmo lecithin, pro-vitamin B5, may contain iron oxides, proprietary blend aroma, sclerotium rolfsii gum, lavender essential oil, olive leaf extract.

EWG rating: 2
Price: $52.90

My experience:

The foundation goes on smoothly, which is always the first hurdle. It covers thinly, so you won’t get much actual “concealing” of dark circles or zits from this one.

Bottom line on Miessence: Of all the natural beauty products I reviewed and read about online (with the exception of Everyday Minerals, see below), Miessence has the most pure ingredients, in my humble opinion. They’re also really pricey.

If the quality of the ingredients is really important to you, OR if you can find someone local to work with such that you could try the colors before buying, always helpful with makeup, Miessence is a great choice. For me, I don’t know that any one product is calling my name for a repeat purchase.

Thanks to Jessica, my local Miessence rep, for sharing samples with me! Links are affiliate to my own Miessence storefront.

Juice Beauty

natural makeup review

Perfecting Foundation

ingredients: Aloe barbadensis (organic aloe juice)*, vegetable glycerin, glycine soja (organic soybean lecithin)*, ricinus communis (organic castor seed oil)*, sesamum indicum (organic sesame seed oil)*, simmondsia chinensis (organic jojoba seed oil)*, cera alba (organic beeswax)*, vitis vinifera (organic grape seed oil)*, vaccinium corymbosum (organic blueberry seed oil)*, punica granatum (organic pomegranate seed oil)*, rubus idaeus (organic raspberry seed oil)*, actinidia chinensis (organic kiwi seed oil)*, vaccinium macrocarpon (organic cranberry seed oil)*, fragaria ananassa (organic strawberry seed oil)*, euterpe oleracea (organic acai berry)*, lycium chinense (organic goji berry)*, glyceryl stearate, stearic acid, euphorbia cerifera (candelilla wax), cetyl alcohol, xanthan gum, tocopherol (Vitamin E), thymus vulgaris (thyme extract), melaleuca alternifolia (tea tree extract), rosmarinus officinalis (rosemary extract) and citrus sinensis (sweet orange oil). May contain titanium dioxide, mica, iron oxides. *organic

EWG rating: 2
Price: $35/1 oz.

My experience:

This foundation works quite well and reminds me of the old conventional foundation I used to use. I don’t love the pump style bottle, because I like to be able to use just a tiny bit under the eyes, for example, and it’s too easy to pump a full drop – and then not be able to put any back. Just my eccentricity talking there…

I’m not thrilled to see soy oil so near the beginning of the ingredients list. I’m just not a fan of soy on or in my body.

But it covers decently and leaves no line on the jaw that I noticed, so it’s not too thick.

Correcting concealer

ingredients: Aloe barbadensis (organic aloe juice)*, vegetable glycerin, glycine soja (organic soybean lecithin)*, ricinus communis (organic castor seed oil)*, sesamum indicum (organic sesame seed oil)*, simmondsia chinensis (organic jojoba seed oil)*, cera alba (organic beeswax)*, vitis vinifera (organic grape seed oil)*, vaccinium corymbosum (organic blueberry seed oil)*, punica granatum (organic pomegranate seed oil)*, rubus idaeus (organic raspberry seed oil)*, actinidia chinensis (organic kiwi seed oil)*, vaccinium macrocarpon (organic cranberry seed oil)*, fragaria ananassa (organic strawberry seed oil)*, euterpe oleracea (organic acai berry)*, lycium chinense (organic goji berry)*, glyceryl stearate, stearic acid, euphorbia cerifera (candelilla wax), cetyl alcohol, xanthan gum, tocopherol (Vitamin E), thymus vulgaris (thyme extract), melaleuca alternifolia (tea tree extract), rosmarinus officinalis (rosemary extract) and citrus sinensis (sweet orange oil). May contain titanium dioxide, mica, iron oxides. *organic

EWG rating: 2
Price: $18.00/0.34 oz.

My experience:

This product is one of my favorites! When I really need makeup, it’s usually because I have some big old nasty zit that needs to be hidden. None of the natural foundations did the job even passably, but this concealer is the bomb.

I wrote in my notes three different times how much I liked it and how well it worked, including that it doesn’t separate and need to be shaken that much and that the packaging with a small, pointed squeeze end is handy and works perfectly for its purpose, which is spot treatment.

It really makes the zits, blemishes, weird spots, and even that wart that I got rid of naturally disappear. The concealer goes on first, then the foundation, then the powder, and it’s like nothing is there. This one is worth the investment, and a tiny dab will do ya. I think my tube will last a long time.

Refining Finishing Powder

ingredients: Organic powders of manihot esculenta (organic tapioca)*, zea mays (organic corn starch)*, aloe barbadensis (organic aloe powder)*, vitis vinifera (organic grape seed oil)*, vaccinium corymbosum (organic blueberry seed oil)*, punica granatum (organic pomegranate seed oil)*, rubus idaeus (organic raspberry seed oil)*, actinidia chinensis (organic kiwi seed oil)*, vaccinium macrocarpon (organic cranberry seed oil)*, fragaria ananassa (organic strawberry seed oil)*, euterpe oleracea (organic acai berry)*, lycium chinense (organic goji berry)*, tocopherol (Vitamin E), ricinus communis (organic castor seed oil)*, extracts of thymus vulgaris (thyme extract), melaleuca alternifolia (tea tree extract), rosmarinus officinalis (rosemary extract) and citrus sinensis (sweet orange oil). May contain: mica, iron oxides.

EWG rating: 2
Price: $22/0.35 oz.

My experience:

Juice Beauty’s powder definitely took the shine away after applying foundation, so it works fine, but for me, the container is simply too big. It’s probably a full 50-75% larger than the other mineral powders in a tub and 4x as tall as the old compact powder. I just don’t have room for it in my makeup bag!

Is that a dumb reason to say I wouldn’t buy it again?

BUT. I see that this isn’t a mineral makeup – the base is tapioca and corn starch. Food on your face, anyone? So if you’re cool with a little corn (it is organic) and don’t like mineral makeup, I think I’ve found your answer.

SPF 30 Tinted Mineral Moisturizer

ingredients: Active Ingredient: titanium dioxide 10% Inactive Ingredients: Organic juices of pyrus malus (organic apple juice)*, vitis vinifera (organic white grape juice)*, punica granatum (organic pomegranate juice)*, aloe barbadensis (organic aloe leaf juice)*, cucumis sativus (organic cucumber extract)*, camellia sinensis (green tea leaf extract), vegetable glycerin, glyceryl stearate, helianthus annuus (organic sunflower seed oil)*, cetyl alcohol, stearyl alcohol, caprylic/capric triglyceride, tocopherol acetate (Vitamin E), sodium PCA, hyaluronic acid, phospholipids, panthenol (Vitamin B5), allantoin, cera alba (organic beeswax)*, magnesium ascorbyl phosphate (Vitamin C), iron oxides, benzyl alcohol, phenoxyethanol, ethylhexylglycerin, citrus aurantium (petitgrain), cinnamomum camphora (ho wood) and citrus reticulata (mandarin) pure essential oils *certified organic

EWG rating: 3 on old formula
Price: $29/2 oz.

My experience:

I am not really an everyday SPF kind of gal, but if I were, I realized I’d just use my Kabana tinted Green Screen. When I compared Kabana with Juice Beauty’s SPF moisturizer, Kabana covered slightly better, and although it made my face very shiny, the powder took care of that in a jif.

Ultimately, when Kabana has less than 10 ingredients and a super safe EWG rating and costs less than Juice Beauty, I’d just leave this one alone. Juice Beauty’s also separated quite a bit, smelled oddly musty, and didn’t provide any coverage, even for under-eye circles.

Bottom line: As ingredients go, Juice Beauty is fairly natural. There are a few unpronounceables in the list, but I don’t think that they’re dangerous, and a “2” at EWG is very acceptable to me for something I won’t wear every day.

I love the concealer and would spend the money on that item for sure. If you need a non-mineral powder, Juice Beauty is a great option. The foundation was average, fine, but nothing to write home about, and SPF moisturizer isn’t necessary.

Mineral Fusion

natural makeup review

Lengthening MascaraI review many top brands of natural makeup - which is your favorite? Non-toxic makeup that's free of chemicals that can wreak havoc in your body - brands like Mineral Fusion, Juice Beauty, Miessence, Physician's Formula, Marie Veronique, and Jane Cosmetics.

ingredients: Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Synthetic Wax, Butylene Glycol, C18-36 Acid Triglyceride, Hydroxyethylcellulose,  Sodium Hydroxide, Lecithin, Polysorbate 20, Sorbitan Laurate, Propylene Glycol Stearate, Propylene Glycol Laurate/Stearate, Phenoxyethanol, Ethylhexylglycerin, Iron Oxides (CI 77499).

EWG rating: 3
Price: varies by retailer; ~$15 currently on Amazon

My experience:

Mineral Fusion was the only natural mascara I tried this summer, and it did the job. I’ve never really liked “waterproof” mascaras, because in my experience, the mascara will still come off the eyelashes onto the skin below the eyes, and it is then that it becomes waterproof, completely.

The Mineral Fusion stayed on all day, for sure, and it did transfer a little onto my skin, but probably only when I forgot I was wearing makeup and rubbed my eyes. Winking smile

The mascara is fairly easy to remove, with just water and my Hydramitt OR a dab of coconut oil to loosen it up. There were times I slept with the mascara on by accident, and the next morning I’d just wipe under my eyes with a cloth and still have makeup on – bonus! I know it’s bad to sleep in makeup, but hey – I learned that even when you make bad choices, your eyes won’t sting or hurt with the natural mascara. Ta da!


ingredients: Ricinus Communis (Castor) Seed Oil, Caprylic/Capric Triglyceride, Ethylhexyl Palmitate, Beeswax, Butyrospermum Parkii (Shea Butter), Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Cetyl Palmitate, Sorbitan Sesquioleate, Silica, Tocopherol (Vitamin E), Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Retinyl Palmitate (Vitamin A), Ascorbyl Palmitate (Vitamin C), Camellia Sinensis (White Tea) Leaf Extract, Aspalathus Linearis (Rooibos Red Tea) Leaf Extract, Punica Granatum (Pomegranate) Extract, Laminaria Ochroleuca (Sea Kelp) Extract, Phenoxyethanol. MAY CONTAIN (+/-): Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470).

EWG rating: 2
Price: varies by retailer; ~$12-15  currently on Amazon

My experience:

I like the color of the lipstick, it feels good going on, looks smooth, and covers well.

I know the big question with lipstick is always “does it stay on?” I’ve used that Revlon everlasting kind, so I know what lipstick feels like when it’s formulated to stick to your lips like superglue.

It totally dries them out, but it’s pretty darn cool when your lips are still colored the following morning. However, it’s probably not all that safe.

The natural lipstick from Mineral Fusion probably only lasts an hour when eating or drinking, maybe a few without. I’m not sure if a natural makeup can do much more, but I’d be open to hear if you’ve found anything in the comments!

For me and my lowly ideals, it’s definitely working, and my lips are one place I want to keep it natural.

Pressed PowderI review many top brands of natural makeup - which is your favorite? Non-toxic makeup that's free of chemicals that can wreak havoc in your body - brands like Mineral Fusion, Juice Beauty, Miessence, Physician's Formula, Marie Veronique, and Jane Cosmetics.

ingredients: Mica, Lauroyl Lysine, Zinc Stearate, Caprylic/Capric Triglyceride, Titanium Dioxide (CI 77891), Zinc Oxide (CI 77947), Boron Nitride, Ascorbyl Palmitate (Vitamin C), Hydrolyzed Mango Juice Extract, Hydrolyzed Garcinia Mangostana (Mangosteen) Fruit Extract, Camellia Sinensis (White Tea) Leaf Extract, Alaria Esculenta (Sea Kelp) Extract, Aspalathus Linearis (Rooibus Red Tea) Leaf Extract, Glycrrhiza Glabra (Licorice) Root Extract, Punica Granatum (Pomegranate) Seed Extract, Aloe Barbadensis (Aloe Vera) Extract, Cucumis Sativus (Cucumber) Fruit Extract, Tocopherol Acetate (Vitamin E), Retinyl Palmitate (Vitamin A), Sambucus Nigra Fruit (Elderberry), Phenoxyethanol. MAY CONTAIN  (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499).

EWG rating: 2 (limited information)
Price: varies by retailer; ~$30 currently on Amazon

My experience:

The pressed powder is totally different from the other little tubs of powder that most mineral makeup comes in. Size and shape is just like my old compact, and I like that. I like the smallness of it, and it’s easier to get the right amount of powder, not too much, than the loose powder. You still need to have a brush that is not included, by the way.

When I first tried the Kabana as foundation, it made my face very, very shiny. Within half a minute, the Mineral Fusion fixed it right up to matte, and kept an incredible Rudolf-nose from a huge zit covered for at least 3 hours (with Juice Beauty concealer). I’m very happy with the product and might buy it, although…phew…it’s pricey.

Looking at the ingredients, again, they’re not quite as ideal as Miessence, but at least there’s no parabens, etc. I’m not sure about that Retinyl Palmitate though – Vitamin A has been taken out of sunscreens because it reacts badly on the skin. What do you think about it being in the powder?

Eye pencil

ingredients: Simmondsia Chinensis (Jojoba) Butter, Caprylic/Capric Triglyceride, Limnanthes Alba (Meadowfoam) Seed Oil, Hydrogenated Cottonseed Oil, Mangifera Indica (Mango) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Glyceryl Caprylate, Copernicia Cerifera (Carnauba) Wax, Macadamia Ternifolia Seed Oil, Tocopherol (Vitamin E), Chamomilla Recutita (Matricaria) Flower Extract, Ascorbyl Palmitate (Vitamin C), Iron Oxides (77491, 77492, 77499), Titanium Dioxide (77891), Mica (77019).

EWG rating: 2
Price: varies by retailer; ~$15 currently on Amazon

My experience:

I don’t know what’s with hydrogenated up there in the ingredients. This eye pencil goes on easily, smoothly, works well, and stays on the lids just fine. I’m guessing it’s way better than conventional eye liner, and I go through one about every decade, so I think I can handle the price! Winking smile

Bottom line:

I’m really happy with Mineral Fusion overall. The price is a little painful, but when is the natural choice not? I also wish a couple ingredients were cleaned up…is anything ideal?

Marie Veronique

Moisturizing Face Screen and Everyday Sheer Coverage with SPF

Everyday sheer coverage ingredients: Active ingredient: 16.6% non-nano zinc oxide Ingredients: Camellia sinensis (green & white tea), non-nano zinc oxide, vegetable glycerin, Brassica oleracea italica (broccoli seed oil), Prunus avium (cherry kernel seed oil), emu oil, Punica granatum (pomegranate seed oil), Rubus idaeus (red raspberry seed oil), Tocopherol (vitamin E), Calodendrum capense (yangu oil), Cosmocil CQ*, xanthan gum, n-acetyl glucosamine, lecithin, potassium sorbate, pearl powder, Rosemarinus officinalis (rosemary oleoresin), beta glucan, Coffea arabica (coffee fruit extract), Hydrolyzed silk (silk powder), Rosa centifolia (rose) essential oil, Citrus aurantium bigaradia (neroli) essential oil, Helichrysum italicum (helichrysum essential oil), Cistus incanus (cistus) essential oil, iron oxides *Paraben-free anti-microbial agent

face screen ingredients: Active Ingredient: 20% non-nano zinc oxide Ingredients: Camellia sinensis (green& white tea), non-nano zinc oxide, Simmondsia chinensis (jojoba oil), Prunus armeniaca (apricot kernel oil), Limnanthes alba (meadowfoam seed oil), Helianthus annuus (sunflower oil), emu oil, Tocopherol (Vitamin E), vegetable glycerin, Elaesis guineensis (red palm oil), Rubus idaeus (red raspberry seed oil), lecithin, potassium sorbate, allantoin, Cosmocil CQ*, xanthan gum, mica, Hippophae rhamnoides (sea buckthorn oil), Calodendrum Capense (yangu oil), Rosemarinus officinalis (rosemary oleoresin), pearl powder, Daucus carota (carrot seed) essential oil, Cistus incanus (cistus) essential oil, Lonicera japonica (honeysuckle), Helichrysum italicum (helichrysum) essential oil, iron oxides, Spirulina platensis (spirulina) (medium tint only). *Paraben-free anti-microbial agent

EWG rating: 2 for both
Price: $40-50/ bottle, ounces unavailable ???

My experience:

This foundation goes on smoothly, smells like sunscreen, and works fine. As with the others, it goes on thinly.

But honestly, when I saw the price, yowza. Since Miessence has fewer ingredients and none that are questionable, it wins in the expensive category.

Bottom line: Holy expensive makeup, Batman! I don’t think I could bring myself to pay this much for foundation, ever.

Jane Cosmetics

Be Pure Mineral Crushed Powder

ingredients: ??? I can’t find this one online anymore…

EWG rating: 7
Price: cheap, probably $5 or less at Walgreen’s

My experience:

This is actually the powder I’ve used for the last many years. It just ran out, partially prompting this review. Notice the “7” rating at EWG. There are reasons for that.

Although some of the other makeups here don’t have “perfect” ingredients like, say, MadeOn with the lovely “only 3 ingredient” lotion, you can see how very much better they are by comparing with Jane’s tinted moisturizer:


Talk about unrecognizable! This list is probably still better than a totally conventional brand with parabens and all, but I don’t love everything I see here: “hydrogenated” anything, blech, butylene glycol, a preservative and image enhancer with plenty of side effects, and phenoxyethanol, a preservative used instead of parabens with an EWG rating of 4, mildly dangerous, for starters.

Bottom line:

Jane cosmetics are only natural in the “active” ingredient of titanium dioxide and zinc oxide, of which my container is 25%. You really do get what you pay for.

Physician’s Formula

Organic Wear Mascara

ingredients: Citrus Aurantium Dulcis (Orange) Fruit Water.* Glycerin. Iron Oxide. Microcrystalline Cellulose. Glyceryl Stearate. Water. Beeswax.* Jojoba Esters. Tapioca Starch.* Copernicia Cerifera (Carnauba) Wax.* Stearic Acid. Glyceryl Caprylate. Aloe Barbadensis Leaf Juice.* Cellulose Gum. Cucumis Sativus (Cucumber) Fruit Extract.* Glycine Soya (Soybean) Oil.* Hydrolyzed Oryza Sativa (Rice) Protein. Leuconostoc/Radish Root Ferment Filtrate. Magnesium Aluminum Silicate. Olea Europaea (Olive) Leaf Extract.* May Contain: Titanium Dioxide.

EWG rating: 2, 4 for waterproof, 5 for lengthening
Price: about $10

My experience:

I bought this mascara a few years ago on sale, and it was fine. Nothing spectacular, nothing to avoid. It’s definitely not waterproof or all-day wear with no smudging.

I don’t know about the “aluminum” in the ingredients though, but otherwise that list is pretty clean, especially for the price. Since we are supposed to get new mascara every 3 months (I never do it that often though) I can’t see spending too much on a tube.

Everyday Minerals

More readers use and recommend Everyday Minerals than any other, and I feel foolish for not looking into it sooner.

The ingredients are pretty much spot on, the price point is lower than all the others I tested out, and they offer free samples, you just pay shipping.

I might just check it out.

Disclosure: I received samples for free from Maria Veronique, Mineral Fusion, Miessence, and Juice Beauty, but my opinion is absolutely my own. I am an affiliate for the eBooks mentioned in this post as well as Amazon and Miessence. See my full disclosure statement here.

I’m well known for honest, thorough product reviews…

reviewed and recommended

…and you can always tell a real family has run these products through the gauntlet.

When I review a type of item, I try to review a LOT of different brands! From over a dozen reusable sandwich bags to over 120 natural mineral sunscreens, I’m your girl for straight-up info about natural, real foodie items you’re considering buying.

Click here to see more product reviews and you’ll also love my resources page, with REAL products that have passed my rigorous testing enough to be “regulars” in the Kimball household, plus some other comprehensive reviews. Updated at least once a year to boot the losers and add new gems!

Unless otherwise credited, photos are owned by the author or used with a license from Canva or Deposit Photos.

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35 thoughts on “How Natural is Your Face? {Makeup REVIEWS}”

  1. Katie, Are there any natural hair dyes that you would recommend? Or any conventional hair dyes that are less toxic than others? I have tried a henna & indigo mix (needed to achieve a brunette result), but I ended up being allergic to indigo. Thanks!

    1. Mary – great question. Currently, I don’t dye my hair, so I’ve never even looked into them. Sometimes I wonder what I’ll do when I’m gray in my 40s or 50s and everyone else isn’t letting theirs show! I know there are some natural bloggers who write about this though…just can’t remember who! Sorry! Katie

  2. Pingback: Over 50 Recipes and Tutorials for Easy DIY Natural Beauty & Non-Toxic Makeup

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  4. Brianna via Facebook

    But the LORD said to Samuel, “Do not look on his appearance or on the height of his stature, because I have rejected him. For the LORD sees not as man sees: man looks on the outward appearance, but the LORD looks on the heart.” (1 Samuel 16:7).

  5. Leslie via Facebook

    I think he has an opinion on the attitude behind the person wearing it, not the make up itself.

  6. I use everyday minerals and really like ’em. I make my own concealer by mixing a bit of the foundation and some madeon hard lotion and applying. The beeswax in the lotion really has staying power as a concealer! And I second I use her toothpaste and deodorant recipes – now to have more time to try out more of them!

    1. It doesn’t make your skin too greasy and cause breakouts? I’m obviously clueless, but curious. 🙂

      1. Lacey @ KV Organics

        Mandy, for some it does. For many it does not. You just have to give it a try and see how your skin does with it. I have clients who love coconut oil as a ‘moisturizer’ and others who have tried it and don’t like the feel of it at all. The other thing to remember about an oil is that it doesn’t technically “moisturize” since there is no water in an oil. It can “lock-in” moisture (water), or protect your skin’s natural moisture and acid mantel, but it won’t moisturize itself. Hope that helps. 🙂

  7. P.S. I don’t know if I can mention this here or not, but there is a lovely lady that wrote a book called “Food on Your Face” and she is the all natural of natural. It’s written for acne prone skin (which isn’t only brought on by treating skin poorly). Anyway, her blog has tons of information that you might like reading about. You would be surprised at what I happily apply to my face now (raw honey, oils, lemon, oatmeal, thyme)!. Her sight is :

  8. I’m surprised that I there isn’t a mention of Aubrey Organics. They have FANTASTIC facial lotions and washes that are all natural. They also have a powder foundation that is great and at a very good price. Check it out:

  9. Thank you so much for all the trials, I’ve been looking for a new concealer. I didn’t see Tarte mentioned anywhere. I really like some of their products that I’ve tried. Their “lights, camera, action” mascara is great. It’s a little pricy ($19) , but it doesn’t flake, stays on all day and washes off easily. I don’t have a ton of knowledge on the ingredients, but they seem good to me. They’re lip products are nice too!

  10. Hi!
    Great article with lots of info! Recently I was searching for the most natural skinare options and came across ava anderson. You forgot about her! Her products are amazing and nothing rates higher than a 1 on the ewg website! There is skincare, cosmetics, bug spray, suncare, soap, cleaning products and more! I would love to set up a product review/giveaway with you. Please email me if that is something that you would be interested in! Liza at thenontoxichome dot com

    1. Katie Kimball @ Kitchen Stewardship

      I did forget, actually, b/c my mom emailed me that brand a while back, and I had a tab open for some time with it and then lost track, I guess.

      I don’t think I’ll circle back to makeup again here on KS, as far as a product review goes, though. Thanks for reading!
      🙂 Katie

  11. I’m always careful about posting on a website (I don’t want to use this as advertisement- I just want you to know that there are excellent products out there). ARBONNE INTERNATIONAL is a great health and wellness company with amazing products. You can check out Arbonne’s policy on ingredients here:
    I have never used a product that I didn’t love – including the new toothpaste and deodorant;)

    I recently came across 2 articles that I found interesting. The FDA just did a test on lead in lipstick (you can find it on their site) – and an article on natural news that states that women put over 100 chemicals on their body a day – just from skincare products alone! We have got to be so careful what we use.


    1. Katie Kimball @ Kitchen Stewardship

      I had some Arbonne sunscreen, and I was surprised at all the chemicals, including the active ingredients. I’m a bit turned off from the company because of that… ???
      🙂 Katie

      1. Lacey @ KV Organics

        Aye. Arbonne is a good example of “people think they are way more natural than they really are.” There are many ingredients in their products that I prefer to avoid based on what I know now. And I’m pretty familiar with them because I used to work with them myself before I learned SO much more about synthetic chemicals in products. Left when I found a line certified to the highest possible organic standards (food grade) – and, honestly, I would leave the current company if I found something better (just have not found anything better yet, all variables considered). Married to principles not a brand. 🙂

  12. Just curious that Bare Minerals didn’t come up?! I use the powder foundation and love it. Is it OK?

    I am SOOO excited to read about the Mineral Fusion mascara! I have been trying to find a natural one that I like and it has been so hard. Thanks!

    My experience with Everyday Minerals is just not the same as everyone elses, I guess. I couldn’t get a match for my skin and it just never covered and stayed on. I have Rosecea (sp?) around my nose and chin, so lots of red coverage…and at 35 I still get zits (oh, joy!). So I do like to even out and cover. I would love to NOT wear make – up except for church and going out with my hubby, but I am not there yet. Anyway…EM just sort of rubbed off after an hour or so. With Bare Minerals, I can wear it all day and not really have too much rub off.
    I think I will have to check EWG to see what they say.

    Thanks so much for this article! It is so important to use safe stuff on ourselves!:)

    1. Katie Kimball @ Kitchen Stewardship

      A lot of folks use Bare Minerals, but I just didn’t get my hands on any….
      🙂 Katie

  13. Have you looked into Elegant Minerals at all? They have samples for almost all of their products and are very reasonably priced.

    From their site:

    “Elegant Minerals Makeup is free of all potentially harmful ingredients found in many commercial brands, such as: preservatives, talc, synthetic chemicals, carmine, parabens, artificial dyes, fragrances, bismuth, cornstarch, and various fillers. We do not use micronized minerals.”

    1. Purely Cosmetics is another small online one that has similar ingredients to Elegant Minerals, it sounds like. I have really enjoyed their products.

  14. I have experimented with a plethora of mineral companies. I’d like to share my favorites: LaurEss; Herbs of Grace and Lucy. There are several more that are great too.

    I’d also like to suggest to do a skin test if you have any sensitivities. After a few months Everyday Minerals resulted in a severe allergic reaction to my eyes. Even the foundations, powders and blushes caused my eyes to react.

    Other companies did not except for the eye shadows alone so I will switch back and forth between traditional shadows and mineral shadows, but never ever wear Everyday Minerals.

  15. First, I don’t mean to be critical of anyone else’s choices…

    But this is the face that God saw fit to give me. Who am I to hide/ enhance/ cover it? If it’s good enough for God, it’d better be good enough for everyone else.

    (I do use moisterizer sometimes in the winter, and sunscreen too, but that’s it.)

    1. Ivy Schexnayder

      Sharon, that is great! It is wonderful to meet people who are happy with who they are.

      I rarely wear makeup except for my entertainment work or for photo shoots.

      I don’t think that the Bible says it is wrong to wear makeup. What do you think? <3

    2. Katie Kimball @ Kitchen Stewardship

      What a great conversation to open up, one I definitely appreciate.

      I have to start by joking that I don’t think God gave me the zits – those are my fault for mistreating my skin! 😉 But we must remember that our internal beauty is always more important than our external beauty.

      For me, makeup makes my husband feel as if I’ve done something special for him, which often it is, a gift to hm. Sometimes FEELing more beautiful can improve my mood, although one always needs to weigh idolatry when seeking beauty, pleasure, etc.

      I don’t think God says “no makeup,” but he certainly wouldn’t want us to ever live my childhood dream of making makeup such a part of me that I never took it off!

      Thanks for starting the discussion; I’ll be interested to see where others take it!
      🙂 Katie

      1. Lacey @ KV Organics

        Such an important point to always remember. Golly, I could write a ton about this… But I need to get to bed – something about not enough sleep you say, Katie? 😉

        The potential here for a warped perspective can swing both ways, I think. The heart is so prone to get all askew, and especially when it comes to us women and beauty. We each struggle with it in similar but also individual ways.

        While makeup and external beauty can definitely become an idol for some, there can also be equally negative thoughts of self-neglect or lack of self worth in avoiding it entirely. Potentially. Certainly not in all cases. If someone is completely comfortable and fully their best with zero make-up, it’s not their issue. But I know some women (me in the past and now and again still sometimes) struggle with feeling like they’re just not beautiful, or feminine anyway, so why even bother trying. Not saying makeup makes us beautiful. Just saying there is a lack of self care that can creep in for *some* who don’t wear it intentionally. Stemming I think, at least in my case, from not understanding how truly beautiful God sees us – with or without makeup – and not being comfortable being ‘the apple of someone’s eye’ – our Lord’s or our husband’s.

        Been going through the Beth Moore Breaking Free study with a friend recently. And she had a comment in one of the sessions that is along these lines and gave me pause to consider it more deeply… She said (on p.139), “… Furthermore, being beautiful to Christ does not make me want to be less attractive to my husband. ** On the contrary, I am freer to look my best without feeling the bondage that I should look better.**” (** my addition)

        That really struck me. Something to mull over.

        Anyways, great points to remember. Gotta get to bed. 🙂

  16. I would suggest people check out Mixology Makeup. I use it and love it. The coverage is great, the pricing is very reasonable since a little bit really goes a long way. And it’s all natural and has a very short ingredient list. It’s also a small, home grown business. The owner/creator is super nice and responds personally to emails. She’ll help you pick out shades and colors and tips on applying her products. She also has great samples so you can try different colors out at reasonable prices.

    1. Lacey @ KV Organics

      Ooo, yes. I’ve been wanting to try the mixology makeup, but did email with a question and never heard back and then forgot. I don’t wear eye makeup often enough to care much, so it didn’t stay on the front burner for me. Might reach out to her again.

      Katie – the Everyday Minerals look great at my first quick glance. Not sure about the lauroyl lysine – EWG has it a ‘0’ but with no data. Might be fine, but just haven’t found much info on it yet. Until/unless I find something concerning about it, this brand otherwise looks awesome. Thanks. Always looking for good makeup options to recommend to folks – particularly eye makeup since people always ask me about it. Real Purity has some good eye makeup too, though they have something called ‘pycogenol’ which I similarly just haven’t found anything negative about yet.

      All three of these options definitely are way better than the conventional brands of eye shadows. 🙂

      And yeah… phenoxyethanol, not a fan. You’ve seen the MSDS? May be safer than parabens, but still toxic to kidneys, nervous system, liver… Rather pass on that if there’s any doubt and there are plenty of options without this ingredient nowadays. 🙂

      Love that you dodged the question of what is truly natural when it comes to this stuff. Boy, can that be a tricky and complex discussion! ;o)

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